City of WL to consult public on Place Branding for Williams Lake

Courtesy of the City of Williams Lake:

Editor's Note - having read the press release below - the City doesn't clarify, at this stage, if it will be public consultation on a Place Brand for Williams Lake, in general, or on the entire Place Branding scheme that members of the general public rejected in parts including the "Republic of Life" slogan. 

I hope that the City will consult solely on the general idea of a Place Brand while allowing the good parts of the Republic of Life branding to come forward and rejecting the other portions that the public find offensive

In response to community feedback over a proposed City place brand, Williams Lake City Council will undertake public consultation to allow more opportunity for residents to provide feedback.

Council recognizes and appreciates the full gallery of residents who attended the April 9 Council meeting, as well as a large volume of feedback from a diverse group of residents.

The brand is designed to be available not only to the City for marketing and communications initiatives, but also to local employers to use in their marketing efforts to attract workers, which assists in promoting the City. The proposed place brand concept and logo has been recommended by a project advisory committee (including individuals with business, education, government and other diverse backgrounds and local community networks) as an effective brand concept that reflects the positive position, promise and personality to project to people both inside and outside our community.

“The feedback about the brand has been heard,” says Mayor Kerry Cook. “Never before have I received feedback from such a diverse group of people. The people of Williams Lake are passionate about our city, and that is good news. The City is always willing to listen, and I encourage everyone with an interest to participate in the upcoming public consultation. A brand must have community support to move forward, so please make sure your voice is heard.”

The schedule for public consultation will be finalized over the coming weeks, and residents will be informed when public session will be held. At the end of public consultation, a report will be prepared for Council’s consideration.