The Cariboo Chilcotin Coast Tourism Association
(CCCTA) has secured funding for a joint pilot project, in partnership with the
Ministry of Forests, Lands, Natural Resource Operations and Rural Development
(FLNRORD). The pilot will engage the tourism sector and stakeholders across the
Region, resulting in the development of a tourism value model that will better
inform decisions related to tourism destination development, planning and
maintaining forest service roads in the region..
Acting Regional Executive Director Harold Stolar – “FLNRORD
is looking forward to working with the CCCTA in determining the economic value
of FSRs to tourism throughout the Cariboo Natural Resource Region.” Tourism Association CEO, Amy
Thacker noted that “The CCCTA and FLNRORD discovered that the perspective of
the tourism sector was not incorporated into the current decision-making
process for forest service roads.” The
ministry will use the new tourism value model to supplement their current engineering
program funding policy in relation to recreational use of the region’s forest
service roads. The geographical area for
this project is the Cariboo Region, incorporating the districts of
Cariboo-Chilcotin (DCC), Quesnel (DQU) and 100 Mile House (DMH) while looking
for input across the CCC tourism region.
The Cariboo Chilcotin Coast Tourism Association and
their consultants for this project, C4 Strategies and Larose Strategy &
Research, will be looking for input from the tourism sector and regional
stakeholders. The engagement plan has
incorporated both initial input and follow-up across the region for the
development of a value model. CCCTA will be providing more information and
encouraging involvement in engagement sessions and surveys in late January.
For more details on this project or about the Cariboo
Chilcotin Tourism Association, please visit https://industry.landwithoutlimits.com.
About Cariboo
Chilcotin Coast Tourism Association:
CCCTA is a non-profit, stakeholder-based Regional Destination
Management Organization that leads tourism in development and marketing in
conjunction with the Ministry of Tourism, Arts & Culture, Destination
British Columbia, Destination Canada and industry partners in the Cariboo
Chilcotin Coast Region to help foster the growth of the tourism and the visitor
economy. www.landwithoutlimits.com.
No comments:
Post a Comment