Concrete Fitness is Exclusive Sponsor for 2011 Performance in Park Program

The City of Williams Lake has announced today that Concrete Fitness has purchased exclusive naming rights to Performances in the Park 2011, which will now be known as "Concrete Fitness Performances in the Park." This exclusive three month sponsorship package provides naming rights to the performances, which is a community-based non-profit program which focuses on showcasing local artists and musicians, in addition to hosting entertainers from around the province. This summer will mark the 10th year Performances in the Park has been successfully drawing crowds from Williams Lake and area, providing an opportunity for residents to enjoy free local entertainment throughout the summer.

Concrete Fitness, a Williams Lake based company employing 15 staff, is a 15,000 sq ft facility with a gym, exercise room, two squash courts and a complete ladies only section upstairs. Concrete Fitness was purchased by Stefan Hoelzler and Brian Doering two years ago, and
will celebrate its third year in operation this upcoming fall. Concrete Fitness offers personal training, spinning, yoga, Zumba, latin dance aerobics, plyo kickboxing, as well as plyometric classes.
Owners Stefan Hoelzler and Brian Doering both grew up in Williams Lake and are proud to call Williams Lake home. "We are very excited to be giving back to the community. The community has supported us so much in our first 2 years. A healthy lifestyle is not just body but mind as well, and we feel that Performances in the Park goes together very well with leading a balanced healthy  lifestyle," remarks Brian Doering. "Performances in the Park has always been a very popular grassroots, community event and we are a very community minded company," adds Stefan. "Our company is always looking for ways to get involved and to contribute to our community."

As part of the partnership, Concrete Fitness’s naming rights will provide exclusive naming exposure, banner and booth space at the event, exclusive rights to distribute fitness-related products and samples at the event, as well as sponsor recognition in all media and advertising campaigns affiliated with the event.

This year the City of Williams Lake has taken over the role of coordinating the logistics of the performances. The Performances in the Park 2011 summer series begins July 7th and runs every Thursday until August 25th. Performances start at 6:30 pm and are held in the Gwen Ringwood Theatre in Boitanio Park. Information including the lineup of entertainers for Performances in the Park 2011 can be found online at www.activewilliamslake.com

For more information regarding Performances in the Park 2011 contact:

Kim Emsley-Leik
Events & Marketing Coordinator
City of Williams Lake
kemsley-leik@williamslake.com
250-392-1771